How does Amazon use my data?

We use your personal information to provide and improve our services.

Here are the ways we use it:

  • to handle your orders and payments, deliver your items and provide you with the right services.
  • to prevent or detect fraud and abuse in order to protect your security.
  • to analyse our performance, so we can fix errors and build features (like Amazon's Choice) to improve usability and effectiveness of our websites, products and our services for you.
  • to recommend features, products, and services that might be of interest to you, identify your preferences, and personalise your Amazon experience accordingly, including displaying ads that might be of interest to you. To learn more about interest-based ads , please read our Interest-Based Ads notice.
  • to respond to your voice requests correctly and improve your Alexa experience. Learn more about Alexa and Privacy.
  • to communicate with you about Amazon (e.g., by phone, email, chat).

What about cookies?

To enable our systems to recognise your browser or device and to provide our services to you, we use cookies. For more information about cookies and how we use them, please read our Cookies Notice.

For more information please read our full Privacy Notice >.

Return to Protecting Your Privacy >.

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